“Thanks to e-commerce and modern trade, people in Tier 2 and 3 cities can get access to all the premium products they want,” says Sumant B. , Executive Director at ITC Limited.
Smaller cities in India are undergoing a premiumsation boom, across categories like FMCG, consumer electronics, and food and beverage, among others. In fact, more malls are coming up in these cities and global brands are also making their foray into these markets.
So, what is driving premiumisation in Tier 2 and 3 cities? Tune in as Sumant shares more.
And comment below: What factors do you consider before buying a premium product?
