In 2021, 74% of internet users in the EU shopped online. This is a substantial increase from 63% in 2016 and 51% in 2011.
Competition is increasing, and you need to stay ahead to maintain your online market share.
The 10 eCommerce marketing strategies below will help you improve your search engine ranking, increase visibility on social media channels, generate leads, boost sales on your website, and keep customers coming back for more!
SEO Fundamentals
Search engine optimization (SEO) is a crucial eCommerce marketing strategy.
If you want to increase the traffic to your website, SEO needs to be at the heart of your strategy.
You’ll need to understand how customers find and interact with products online.
Then, develop or integrate an SEO strategy that increases brand awareness and generates qualified leads.
Social Media Marketing
Social media is a crucial component of an effective eCommerce marketing strategy. It can help you improve brand awareness, generate traffic, and increase sales on your website.
To start using social media effectively to attract customers interested in your products, you must create a social media marketing plan. This plan should include an effective social media strategy and a marketing calendar.
Email Marketing
Email marketing is one of the most crucial eCommerce marketing strategies. It’s vital to convert leads into customers and keep existing customers engaged with your brand.
As you build your email marketing campaign, be sure to include these three key elements:
- Relevant content
- Regular delivery of the newsletter
- Regular contact with your customers
Content Marketing
Content is king when it comes to online marketing. You need an effective content strategy to attract potential customers and keep existing customers engaged with your brand.
Customer reviews are one type of content that can help increase conversion rates. You can also establish yourself as an industry expert by writing articles for your website that cover topics related to your products.
Video Marketing
Creating engaging video content is one of the best ways to promote your eCommerce business online.
You should produce different types of videos, including product demonstrations and how-to videos about using your products.
Customer Service and Support
Customer service and support are essential eCommerce marketing strategies to help you attract new customers, generate brand loyalty, and boost sales. Providing a high level of customer service can also improve your search rankings in the SERPs (Search Engine Results Pages).
Affiliate Program Management
The affiliate marketing industry has experienced explosive growth in recent years, and it’s now a leading eCommerce strategy for online businesses.
You can invite affiliates to promote your products on their website or blog. In return, they receive a commission from the sales they refer to you through their affiliate link.
They also agree to follow the guidelines laid out in your affiliate program agreement.
Search Engine Marketing
Using search engine marketing (SEM) is another eCommerce marketing strategy you need to increase online visibility and attract potential customers.
When applied correctly, SEM can increase the number of visitors who visit your website and convert them into customers.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is another eCommerce marketing strategy you need to master to boost sales on your website. Aside from SEO, CRO has the most significant impact on increasing leads and boosting sales.
Analytics & Tracking
To get the most out of your eCommerce marketing strategies, you have to track data that tells you how much traffic each tactic is generating. You need an analytics tool, and Google Analytics is a great option.
How to Create a Professional eCommerce Marketing Strategy
Professional eCommerce marketing strategies are essential for any business that wants to succeed online.
Many small to medium-sized businesses believe that they can succeed with a shoestring marketing budget, but the truth is that you need to do much more than simply setting up an online store and letting it run on autopilot.
You need to take several steps to create a professional eCommerce marketing strategy. In this article, we’ll cover 10 of the most important ones.
Step 1. Do Your Research
Before you begin implementing any marketing strategies, it’s important to research and figure out what works best for your specific business. There are endless options for marketing, but not all of them will be effective for your eCommerce store.
Step 2. Set Goals and Objectives
It’s also important to set goals and objectives for your marketing strategy. What do you hope to achieve with your marketing efforts? Do you want to increase brand awareness, drive more sales, or get more leads? Once you know this, you can set goals for achieving these objectives.
Step 3. Commit Your Time and Resources
Now that you have established your goals and objectives, the next step is to commit both your time and resources to implement them.
At times, it may be necessary to cut back on other company expenses to ensure that you have enough money to invest in your online marketing strategy.
Step 4. Craft Your Message
Crafting a compelling message is essential for any form of marketing, including eCommerce. This involves the art of storytelling.
You need to ensure that people are emotionally invested in what you are offering them so that they will be compelled to purchase it.
Step 5. Engage Your Audience
Once you’ve created your compelling message, the next step is to find ways to engage your target audience. This allows you to build trust with them and encourages them to become interested in what you offer.
You can do this by participating in online forums or using social media to interact with people interested in your product or service.
Step 6. Optimize Your Site
Once you’ve engaged your target audience, it’s time to take the next step and optimize your site for search engines (SEO). This will allow people to find you online when easily looking for things you offer.
SEO helps keep visitors on your website for more extended periods, encouraging them to purchase your products or become leads for your business.
Step 7. Leverage Social Media
A vital aspect of any successful marketing strategy is leveraging social media websites to ensure that you can connect with potential customers in a personal way while also promoting your brand online.
Social media sites are great places to find leads for your business, network with your existing customers, and discover ways to grow your online presence.
Step 8. Offer Exceptional Customer Service
Providing exceptional customer service is another crucial aspect of any successful marketing strategy.
Customers are attracted to businesses that offer fast and friendly service. Investing in the right eCommerce software can make it easier for you to provide exceptional customer service, even if you have a small team.
Step 9. Create Compelling Content
Creating compelling content is becoming more and more important in any modern marketing strategy, especially eCommerce.
A key component of this involves using videos to promote your products and services online. Creating informative blog posts can also be an effective way to establish expert status in your industry, drive more traffic to your site, and build rapport with potential customers.
Step 10. Track Your Results
Last but not least, it’s important to track the results of your marketing strategy so that you can see how effective your efforts have been.
Utilizing the right analytics software can help you gather all of the information you need to make future marketing decisions and learn more about your target audience. You can check out HubSpot’s free analytics software here.
Conclusion:
Utilizing the right professional eCommerce marketing strategies can help your business succeed online, even if you’re a small startup with limited resources. The 10 strategies outlined in this article are some of the most effective tactics available to any business looking to increase its brand awareness and market its products and services online.
